The glow trend isn’t going anywhere and honestly, I’m not mad about it. The market is overflowing with radiant primers at every price point, which means you can customize your glow without stretching your budget.

Some give a soft candlelit sheen, others deliver full-on luminous drama. Here are three I’ve tried and how they truly compare.

1. e.l.f. Halo Glow Liquid Filter

This is the most pigmented of the three and that’s exactly why people love it. Depending on your preference, you can wear it under foundation for extra radiance or skip foundation entirely and use it as your base. It gives noticeable coverage along with glow, which makes it feel like a hybrid between skincare and complexion product.

2. Kosas Glow I.V.

While all three create luminosity, this one has the most noticeable shimmer. It catches the light in a way that feels fresh and slightly sunlit. Under foundation, it peeks through beautifully — especially with light to medium coverage bases. This shade in particular adds warmth, almost like a subtle bronzing boost. If you love that “just got back from vacation” tone, this one leans the most golden and tan-looking.

3. Giorgio Armani Fluid Sheer

This one feels the most refined. Yes, it’s the smallest bottle and technically the priciest for the size, but the finish is elegant and smooth. The glow is more seamless — less shimmer, more sheen. It melts into the skin and looks incredibly natural, especially mixed into foundation or tapped onto high points of the face.

There truly is an option for every budget and every glow preference. The real question is: do you want bold shine, bronzed warmth, or soft refinement?